Marketing and content
17 released templates. Each passed a check on test data; it is switched on in the panel by the director, and a person decides on every proposal. Example results are illustrative: the names and companies in them are made up.
Social media and content plan
The problem it removes: No time for social media.
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What it does: A monthly plan, posts, stories and video scripts.
What a person decides: Every post.
For whom: Staff member.
How to measure: Time spent on content; reach.
Ad analytics
The problem it removes: It's unclear which channel brings in customers.
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What it does: Cost per lead and per sale by channel.
What a person decides: Reallocating the budget.
For whom: Manager.
How to measure: Cost per sale by channel.
Promo calendar
The problem it removes: Promotions are dreamed up at the last minute.
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What it does: Plans promotions for Nauryz, September 1 and New Year, with results from past ones.
What a person decides: Launching promotions.
For whom: Manager.
How to measure: Revenue during promotions.
Example result: “Promo calendar for November–March. 1) Black Friday, November 29: gift certificates — idea, audience, channel, prep starting November 15. 2) New Year: corporate packages for companies — emails by December 1. 3) Nauryz, March 21–23: family packages — last year this promotion gave +18% revenue for the week (‘Nauryz-2025’ campaign). To decide: discount sizes and budgets.”
Ad copy
The problem it removes: Ads are written by guesswork.
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What it does: Ad copy variations tailored to the audience.
What a person decides: Choice and launch.
For whom: Staff member.
How to measure: Cost per click and per lead.
Website and maps
The problem it removes: 2GIS and Google listings are poorly filled out.
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What it does: Page copy, FAQs and map listings.
What a person decides: Publishing.
For whom: Staff member.
How to measure: Leads from the website and maps.
SEO articles
The problem it removes: Your website can't be found in search.
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What it does: Articles and FAQ answers for search.
What a person decides: Publishing.
For whom: Staff member.
How to measure: Search traffic.
Example result: “Article: ‘How much does a dental implant cost in Almaty in 2026.’ 1) A short answer in the first paragraph: what drives the price and the range from the clinic's price list. 2) What makes up the cost — 4 points. 3) How treatment goes step by step — no promises of results. 4) 6 common questions: installments, warranty, number of visits. 5) Call to action: a free consultation. Title up to 60 characters, search description up to 150.”
Email and message campaigns
The problem it removes: Campaigns are dull and get no results.
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What it does: Campaign texts by segment, sent only to customers who opted in.
What a person decides: Sending.
For whom: Staff member.
How to measure: Campaign response; unsubscribes.
Example result: “Campaign for customers drifting away — 85 people who opted in to messages; skip Aruzhan, no consent. Subject: ‘We miss you — and we've made some changes.’ Text: what's new (a new specialist, online booking), a personal invitation and a gift on terms the manager chooses. Button: ‘Book now.’ To decide: the gift and the send date.”
Events and webinars
The problem it removes: Lots of sign-ups, few attendees.
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What it does: Registration, reminders and follow-up afterward.
What a person decides: The program.
For whom: Staff member, customer.
How to measure: Attendance rate among registrants.
Example result: “Message series for the webinar ‘Taxes for sole proprietors in 2026,’ October 15, 19:00. 1) Right after sign-up: confirmation, link and the 3 questions we'll cover. 2) A day before: ‘Tomorrow at 19:00 — bring your questions.’ 3) An hour before: the link again. 4) An hour after: the recording and 3 key takeaways for everyone; attendees also get a consultation invite. To decide: when to send the recording and the consultation terms.”
Competitor watch from public data
The problem it removes: You don't know what competitors are doing.
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What it does: A summary of competitor prices and promotions from public sources.
What a person decides: Conclusions.
For whom: Manager.
How to measure: Pricing decisions.
Influencers and partners
The problem it removes: Influencer work isn't measured.
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What it does: A list of suitable influencers, tracking of placements and leads.
What a person decides: Agreements.
For whom: Manager.
How to measure: Leads from placements.
Reviews into content
The problem it removes: Great reviews just sit there.
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What it does: Turns reviews into posts with the customer's consent.
What a person decides: Publishing.
For whom: Staff member.
How to measure: Reach and leads from posts.
Example result: “Post based on Dinara's review (publishing consent received October 5). Headline: ‘I was afraid of dentists for 10 years.’ Text: her words almost verbatim — where she started, what was done over 3 visits, what she said afterward; before-and-after photos with her permission. Closing: ‘Putting off your visit too? Message us — we'll answer any question.’ Story version: a quote and a photo. To decide: full name or initials only.”
Promo landing page
The problem it removes: A promo page takes a week to build.
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What it does: Copy and structure for a promotion page.
What a person decides: Publishing.
For whom: Staff member.
How to measure: Page conversion rate.
Brand voice guide
The problem it removes: Everyone writes in their own style.
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What it does: Captures the company's style and checks texts against it.
What a person decides: Style rules.
For whom: Staff member.
How to measure: Manager edits to texts.
Example result: “Brand voice check: 3 notes. 1) ‘Dear customer’ — we address people by name: ‘Hi Aigerim!’ 2) ‘We carry out the provision of services’ — bureaucratic; simpler: ‘We do.’ 3) ‘Professional hygiene’ and ‘cleaning’ in the same text — use one name; the price list says ‘cleaning.’ Corrected version below. Rule for the style memo: short sentences, polite ‘you,’ no stacked exclamation marks.”
Customer research
The problem it removes: Decisions are made on guesses, not on what customers say.
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What it does: Customer interview questions and a summary of answers from notes: what matters to customers and what follows from it.
What a person decides: Product conclusions and decisions.
For whom: Manager, marketer.
How to measure: Decisions based on interviews.
Example result: “Situation: 5 interviews with parents. Key point: four chose the school for its small classes; price came second. Options: 1) feature classes of up to 8 kids in ads; 2) lower the price — nobody asked for that. Recommendation: 1. Today: update the website copy.”
Short video scripts
The problem it removes: Video is the best free channel, but there’s nothing to shoot: no ideas, no scripts.
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What it does: Reels and TikTok scripts for the company’s service: a hook in the first seconds, shots, on-screen text, call to action — from the service description in the file.
What a person decides: Filming and posting.
For whom: Marketer.
How to measure: Views and leads from video.
Social media giveaways
The problem it removes: A giveaway without rules brings complaints and accusations of rigging.
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What it does: Giveaway rules, announcement copy, and the winner announcement — based on the terms set by the manager.
What a person decides: Prize, dates, and picking the winner.
For whom: Marketer.
How to measure: New followers from the giveaway; complaints.
Example result: “One-month membership giveaway. To enter: follow our Instagram and tag a friend in the comments by October 31, 23:59. Open to Karaganda residents over 18. Results on November 1 in a live stream; the winner will be picked at random with a generator. The prize can’t be exchanged for cash.”
Company news and press releases
The problem it removes: Nobody hears about the company’s good news: there’s no one to write it up.
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What it does: A news post for the website and social media, or a press release, from the event facts in the file.
What a person decides: Publishing.
For whom: Marketer.
How to measure: Media mentions of the company.
Example result: “Dent Plus opens its third Almaty location. On October 20, the clinic began seeing patients at 30 Satpayev St.: 4 treatment rooms, a pediatric dentist, and online booking. ‘We opened where a third of our patients live,’ says director Aizhan Seitova. Book by phone at +7 700 000 00 11.”
Basis: product documentation; the platform code. This page describes what exists in this build, not what is planned.